Believing is a powerful defence against sexual assault

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What if we could all have a tangible impact on the health and safety of our community by committing to one simple idea? That one simple idea is this: that when a survivor of sexual assault discloses, we start by believing. That one, simple idea is sweeping across Alberta, in large part due to the support of people like you.

Three years ago, the Association of Alberta Sexual Assault Services (AASAS) conceived of the #IBelieveYou campaign, which has now taken hold in campuses and communities across the province, reaching nearly 50 million people online. Even better, we’re changing attitudes and behavior.

The number of Albertans who would give a positive, compassionate response to a sexual assault survivor from 21% to 77%, and the number who would use the words I believe you from <1% to 21%. This is a tremendous shift in a short time.

To see the entire campaign history from its inception in 2015 – Click here

To find out more visit: https://aasas.ca/initiatives/i-believe-you/